Restaurant Business: Tips on Writing Press Releases on Opening
When you expect an opening of your new restaurant, you have to share this news with the media by means of a press release. You must start with composing an eye-catching title for your restaurants press release. Remember that it is the first sentence your readers will see, so it has to be presented properly in order to make a positive first impression and awoke the interest and curiosity of people.
The Art of Creating Hooks for Press Release Headlines
Your goal is to write a press release that will make people intrigued. If you succeed to achieve such an effect, you can be sure people will read the text till the end and will come for the opening of your new restaurant. Below, you will find many working tips on writing special hooks for your future headlines.
Writing the First Paragraph in Captivating Manner
When you write the first paragraph of your restaurant-related press release, your goal is to include all the essential details that give your future clients the concept and format of your restaurant. Do not forget to share the following details: your restaurant’s name, the date and place of the grand opening. Make sure you include the information about the type of restaurant you open, the cuisine you serve, the music you pass, and the exact location of how to reach your restaurant in the most convenient way. It is a good idea to share the link to the official site with the restaurant’s photos, menu, and prices.
Present Your Restaurant as Unique
Let’s continue to write your press release. In the second paragraph, you should focus on writing an explanation of what makes your restaurant unique and interesting to visit. Make sure that you have something special to offer to your clients that they can’t find somewhere else.
Including Personality into Press Releases
We recommend you to include quotes/references in the third paragraph of your press release. You can use an excitement statement or points of discussion from the 2nd paragraph. Such details will make your press release look more personalized. Focus on your restaurant’s signature dishes and make your customers believe that their experience will be unforgettable.
How Can You Distribute a Restaurant Press Release?
We do not envy journalists because they get bombarded with hundreds of press releases on a daily basis. The majority of them end up in the garbage, because they look irrelevant. When you start thinking about the press release distribution, you’d better focus on a targeted offering. Start with contacting local journalists and food bloggers. They may get interested in your restaurant opening.
The most important thing is to find as many relevant sources as possible. It is a way to build professional relationships. It is a nice idea to compose an email and cover letter, where you explain about your restaurant business, the reason why you get in contact with them, and why your opening is worthy to be mentioned in their publications.
Conclusion
When you are the owner of a big restaurant, you have many things to do. Writing a press release is not your specialty. You should not worry about that because there are a lot of PR agencies that can help you accomplish the task with ease. Alternatively, you can find some free templates and adjust them to your needs. Good luck with your restaurant opening!